STRAVA
Mural at HQLocation: Strava, San Francisco Office
Dimensions: 35' wide x 12' tall
Painted execution: Maxfield Bala Creative
Dimensions: 35' wide x 12' tall
Painted execution: Maxfield Bala Creative
Connect Athletes to What Motivates Them
As an app, icons are the fast and familiar language of choice, so for this central area of their offices, we communicated Strava’s mission through iconography --
but repurposed this medium to express athletics-centered sentiments, rather than literal cues.

