From the Desk of Jennet Liaw / Art Direction & Design & Illustration

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Mural at HQ

Location: Strava, San Francisco Office
Dimensions: 35' wide x 12' tall
Painted execution: Maxfield Bala Creative

Connect Athletes to What Motivates Them

As an app, icons are the fast and familiar language of choice, so for this central area of their offices, we communicated Strava’s mission through iconography -- 
but repurposed this medium to express  athletics-centered sentiments, rather than literal cues.